Practical insights on digital marketing, technology, business growth, SEO, social media and the changing digital landscape.
A Nigerian fintech success story offers important lessons about digital visibility, customer trust, brand positioning and building products people keep using. When a Nigerian-focused…
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Google Wallet and Google Pay have officially launched in Nigeria. Here’s how the services work, which Nigerian bank cards are supported, how to set…
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By Chris DaramolaFounder & Digital Marketing Strategist, Traceline Digital A business can post on Instagram every day, run Facebook ads, update its website and…
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Meta is expanding its paid tools for businesses and creators. Here’s what Meta One offers, how much it costs, and what Nigerian businesses should…
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More marketing doesn’t always mean more growth. Before increasing your advertising budget, publishing more content or investing in a new website, make sure you…
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Meta has launched Muse, a new personal AI agent designed to do more than answer questions. It can plan, browse, complete tasks and act…
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While putting together profiles of some of the brands and professionals I’ve worked with, I remembered a business coach I had once collaborated with…
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